History & Mission
Our History . . .
The framework for AmFirst Insurance Services dates back to 1940 when the Counce & Miller Agency was founded in Hayes Center, NE. In 1987, the Counce & Miller Agency merged with the Arnett Agency of Wallace, NE. In 1988, the name of the agency was changed to AmFirst Insurance Services. In 1994, AmFirst Insurance Services opened an office in Benkelman at the State Bank.
Currently, AmFirst Insurance Services has offices in Benkelman, Hayes Center, McCook, and Wallace. We are represented by 14 licensed sales agents and customer sales agents with over 180 years of combined experience ready to serve the risk protection needs of the tri-state area with the latest in technology and the highest level of professionalism.
Our Mission Statement…
AmFirst Insurance Services is a highly energized sales entity that provides risk protection and all facets of customer service in association with our products. We feel that it is important that you learn more about our core commitments:
To our owners: AmFirst Insurance Services will be an agency of which its owners are proud. It will utilize the latest technology with highly trained, qualified employees. It will maintain positive relationships with insurance carriers and be recognized as an active participant in the communities we serve. It will be set to internally perpetuate success and longevity.
To our employees: AmFirst Insurance Services will provide high compensation and excellent benefits as an appreciation of exemplary performance as it will be the ‘Agency of Choice’ for prospective risk protection professionals. It will provide an environment of compassion and understanding with flexibility for family and medical needs.
To our carriers: AmFirst Insurance Services will be measured as a valued partner known for its aggressiveness, professionalism, and sales direction with a keen eye for field underwriting while being trusted for its risk selection criteria.
To our policyholders: AmFirst Insurance Services will be widely recognized in our tri-state marketplace. It will be the first and most reliable option when risk protection needs arise. Sales agents will exude pride and specialized knowledge while addressing clients and prospects.